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Program overview
Online
On-site
Hybrid
GenAI for Business Transformation: From Hype to ROI
Build a strong foundation in practical Generative AI adoption for business teams, from core concepts to workflow automation and measurable impact. Learn how to apply GenAI safely to real business processes to improve productivity, accelerate decision-making, and drive revenue outcomes with responsible usage patterns.
Duration:
2 days
Level:
Beginner
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1500+ users onboarded
Who will Benefit from this Training?
- Marketing Managers and Marketing Operations Leads
- Sales Managers, Revenue Operations, and SDR/BDR Leads
- Operations Managers and Business Analysts
- Customer Support and Customer Success Team Leads
- Department Heads who want measurable productivity improvements using GenAI
Training Objectives
- Understand how Generative AI works and where it creates real business value beyond hype.
- Apply advanced prompting frameworks to produce consistent corporate-quality outputs.
- Build a repeatable AI workflow for campaign creation, sales prospecting, and operational reporting.
- Use GenAI to accelerate marketing content production and personalization at scale.
- Improve sales productivity using AI for prospecting, roleplay, and CRM hygiene automation.
- Enhance customer support resolution speed through triage, knowledge base workflows, and empathy improvements.
- Create meeting and document intelligence workflows for daily productivity improvements.
- Implement no-code AI automations using Zapier or Make for cross-app workflows.
- Apply enterprise-safe governance practices for privacy, compliance, and IP risk management.
- Deliver a capstone workflow that automates at least 30% of weekly routine work.
Build a high-performing, job-ready tech team.
Personalise your team’s upskilling roadmap and design a befitting, hands-on training program with Uptut
Key training modules
Comprehensive, hands-on modules designed to take you from basics to advanced concepts
- Module 1: The New Business Literacy (Foundations)
- Beyond the hype: Predictive vs Generative AI and why this wave is different
- LLMs as cognitive engines: reasoning vs search
- Hallucinations and limitations: when not to trust outputs blindly
- Advanced prompt engineering for business outcomes
- COAST framework: Context, Objective, Audience, Style, Tone
- Zero-shot vs few-shot prompting for corporate formatting consistency
- Tool landscape overview: ChatGPT vs Claude vs Gemini for business use cases
- Enterprise privacy essentials and what not to share in free tools
- Module 2: Marketing Automation and Content Velocity
- Campaign-in-a-box workflow: landing pages, email sequences, social posts, ad scripts
- Lab: Create a 4-week content calendar for a product launch in 20 minutes
- Hyper-personalization at scale: rewriting copy for specific personas
- AI tools for marketing teams: ChatGPT Enterprise, Jasper, copy.ai
- Visual generative AI for enterprise-safe creative assets
- Tools: Midjourney basics, Adobe Firefly, Canva Magic Studio
- Module 3: Sales Enablement and Revenue Acceleration
- Intelligent prospecting using trigger events from reports and news
- Lab: Generate a personalized icebreaker email using LinkedIn + company news
- Roleplay and objection handling with simulated customers
- Automated CRM hygiene: summarizing calls and extracting action items
- Tools: Gong, otter.ai, Salesforce Einstein
- Module 4: The Future of Customer Support (CX)
- AI triage system: sentiment and urgency classification
- Improving time-to-first-response with automation support
- Knowledge base management: turning PDFs and internal threads into Q&A copilots
- Lab: Upload a policy document to a custom GPT and query edge-case scenarios
- Empathy at scale: rewriting responses to improve tone without losing accuracy
- Module 5: Operations and Productivity (The ROI Engine)
- Meeting and document intelligence: executive summaries and action lists
- Chat with your data: analyzing Excel/CSV without SQL or formulas
- No-code automation with Zapier/Make across business apps
- Lab: Create an automation triggered from email that runs an AI workflow
- HR and internal operations: bias-aware JD creation and onboarding plans
- Module 6: Governance, Risks and Ethics
- Shadow AI risk and why personal AI accounts create enterprise exposure
- Data redaction fundamentals: PII definition and prompt-safe practices
- Copyright and IP basics: ownership and organizational policy alignment
- Brand safety: reducing offensive outputs and hallucinated claims
- Capstone: The 10-Hour Challenge
- Identify a repetitive department task taking 5+ hours weekly
- Build a prompt library and repeatable workflow to reduce it to 30 minutes
- Examples: competitor analysis automation, RFP draft generation, invoice classification and extraction
- Final presentation: ROI estimate and workflow walkthrough
Hands-on Experience with Tools
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Training Delivery Format
Flexible, comprehensive training designed to fit your schedule and learning preferences
Opt-in Certifications
AWS, Scrum.org, DASA & more
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100% Live
on-site/online training
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Hands-on
Labs and capstone projects
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Lifetime Access
to training material and sessions
Skill-Gap Assessment
Analysing skill gap and assessing business requirements to craft a unique program
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Personalisation
Customising curriculum and projects to prepare your team for challenges within your industry
2
Implementation
Supplementing training with consulting support to ensure implementation in real projects
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Why GenAI for your business?
- Increase team productivity: Automate repetitive work and free up time for strategic decision-making.
- Improve speed to execution: Generate drafts, summaries, plans, and campaigns in minutes instead of days.
- Boost marketing and sales velocity: Scale personalization and outreach quality without increasing headcount.
- Enhance customer experience: Speed up response times and improve tone consistency across support channels.
- Adopt AI responsibly: Reduce security, compliance, and brand risks with practical governance practices.
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Lead the Digital Landscape with Cutting-Edge Tech and In-House " Techsperts "
Discover the power of digital transformation with train-to-deliver programs from Uptut's experts. Backed by 50,000+ professionals across the world's leading tech innovators.
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Frequently Asked Questions
2. Will my team get any practical experience with this training?
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With our focus on experiential learning, we have made the training as hands-on as possible with assignments, quizzes and capstone projects, and a lab where trainees will learn by doing tasks live.
3. What is your mode of delivery - online or on-site?
We conduct both online and on-site training sessions. You can choose any according to the convenience of your team.
4. Will trainees get certified?
Yes, all trainees will get certificates issued by Uptut under the guidance of industry experts.
5. What do we do if we need further support after the training?
We have an incredible team of mentors that are available for consultations in case your team needs further assistance. Our experienced team of mentors is ready to guide your team and resolve their queries to utilize the training in the best possible way. Just book a consultation to get support.